Hacker Exchange Mission
HEX is an audacious education provider that uses an empowering voice to reach gutsy students. We make students feel ready by giving them a clear next step through fun and engaging programs that are designed to cultivate and transform the young people of today into the leaders the world needs tomorrow. 
Client Goals
Create a logo, colour palette and set of brand guidelines including when and how to use certain features of the HEX visual identity.
Brand Feeling
Youthful, digital & tech-savvy, gender neutral (but maybe slightly feminine leaning), bold, witty, good sense of humour, smart, nerdy, empathetic, 'pay it forward', inclusive, international.
Exciting Fresh Bold Dynamic Youthful
Target Audience
Students (primarily year 12 students) 
University staff/corporate facing
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